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Sending his rather less successful brother, Willie, a cheque, he remarked, Charming people should smoke gold-tipped cigarettes or die, so I enclose you a small piece of paper, for which reckless bankers may give you gold, as I dont want you to die. Wilde recognised, though, that a cigarette was not just for smoking

As with colors, these alternative descriptors continue the misperception of lower harm of certain cigarette brands, particularly among adolescents and young adults 4,5

Monitoring peer influence and providing support during stressful times can also be effective

But Sull cautions against painting Southwest executives as arrogant, complacent, or not forward-looking