Bruce Lindsay - The Multichannel Challenge - Paperback Operating Systems Barcode: 848064014621
Bruce Lindsay - The Multichannel Challenge - Paperback Operating Systems Barcode: 848064014621Binding: Paperback Description: While innovation in products and services continues apace today's competitive strategy is equally based on innovation in the route to market. Tesco. com Direct Line First Direct and easy Jet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi channel world. This book is drawn from the experience of major companies such as IBM First Direct
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