Joico Color Intensity Eraser Wella introduces for the first

Wella introduces for the first time our lightening powder with a Bond Builder Technology included

5 metres in length

Maintains colour to prevent fading

its great for highlight lifts up to seven levels

Joico Color Intensity Eraser Wella introduces for the firstPastels or brights? Unicorn or Pinwheel technique? Which hot, new haircoloring trend will your clients jump on next? With Color Intensity Eraser, color obsessed clients can change their custom color quickly and easily, without sacrificing hairs healthy gleam or condition! In 30 minutes or less, this brilliant K PAK Keratin enriched formula lifts direct dyes, leaving hair perfectly prepped and ready for its next color transformation.