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We shall be proud to make room for others as others have made room for us

Policy approaches have proven crucial for other public health priorities, such as reducing tobacco use, alcohol abuse, and deaths from motor vehicle crashes. In fact, installing air bags, for example, helped more than either driver education alone or by labeling cars with information on crash risk. Given that heart disease kills more than ten times more people than injuries on the road, maybe the current epidemic of nutrition-related disease requires a similar multifaceted approach[E]ven modest resulting dietary improvements could help reduce the burden of chronic disease significantly. Perhaps a national system of subsidies for good foods, as well as taxes for bad ones, could facilitate more sensible dietary choices. Would they work

Gu et al., 2008)

Market Trend: Currently owned and manufactured by British American Tobacco, it has four more subproducts that cater to female smokers through a luxury and premium brand image