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Innovation Isn't Always the Answer Too often CIOs leap headfirst into platforms and tooling instead of taking a hard look at existing processes and systems

Introduction Restricting tobacco advertising, promotion, and sponsorship (TAPS) is an effective tobacco control measure recommended by the World Health Organizations Framework Convention on Tobacco Control [ By prohibiting the use of logos, colors, brand imagery and promotion, plain packaging is a recognized tobacco control measure to prevent the use of packs as a marketing tool and to increase the effectiveness of health warning labels [ Mexico has observed a decrease in smoking prevalence since 2004 [ Methods Study Design We contracted with Berumen Y Asociados, a Mexican research company, to conduct small focus group discussions (FGDs) with adolescents and young adults in November 2018 in Mexico City, separated by gender (male, female), smoking status (smokers, non-smokers), and socioeconomic status (SES) (low, mid/high)

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These design choices create a deeper narrative that extends beyond the product itself