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And according to University of Stirling tobacco packaging researcher Crawford Moodie, that should be no surprise: The findings [on the benefits of plain packaging] are also consistent with idea that packaging is an important vehicle for marketing, as is clear from the tobacco industrys own internal documents. Indeed, tobacco industry communications were made public through legislation and shed light on how the industry hooks consumers

In retail, customers see the box for seconds, but that moment decides perception

This makes Dunhill a popular choice for smokers seeking a more premium menthol experience

Nor will you find it on the five-year spree of magnum opus albums that made Stevie Wonder immortal by the time he turned a flabbergasting 26 years old