Priporas Constantinos - Vasilios - Technology And Innovation For Marketing - Paperback Multinationals Written by a renowned team
Priporas Constantinos - Vasilios - Technology And Innovation For Marketing - Paperback Multinationals Written by a renowned teamBinding: Paperback Description: Marketers have recently witnessed an explosion of technology based innovation that has profoundly affected their management and strategy. This technology can be a gift enabling them to get closer to their customers and their needs or a poisoned chalice should they fail to keep up with technology innovation and find themselves or their products irrelevant. In this book Eleonora Pantano Clara Bassano and Constantinos
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